New Spaces, New Forces And New Expressions, How Can Online Media Shape The New Pattern Of Mainstream Public Opinion?

From April 21st to 22nd, the 2023 China Internet Media Forum with the theme of "Building an All-Media Communication System and Shaping a New Pattern of Mainstream Public Opinion" was held in Jiangsu, co-hosted by the Central Cyberspace Affairs Commission, People's Daily, and Jiangsu Provincial Party Committee Internet Information Commission. held in Nanjing. This forum has set up a number of "1+9+1+1" key activities, that is, 1 main forum and 9 parallel sub-forums. The China Internet Media Forum is an annual event with the highest level in my country's Internet media industry, with extensive authority and influence.
At the meeting, the guests conducted the most cutting-edge observations on the industry. Outside the meeting, People's Daily Online's "Strong Observation" column interviewed relevant experts and interpreted them simultaneously.
Can online media integrate AI technology and achieve further development?
In the parallel forum of "Technology Empowerment Expanding New Space for Converged Development", the guests discussed the development opportunities of the industry and looked forward to the prospect of technology application.
For online media, what impact will the generative artificial intelligence technology that has attracted much attention recently bring?
How to plan content that young people love and want to watch?
In the parallel forum of "Youth Rhythm·New Expressions of Generation Z in Cyberspace", the guests discussed the youthful and networked expressions of major themes and mainline reports.
How to make the main line reports of major themes "into the mind and heart"? On this issue, the "Strong Observation" column interviewed Dong Guanpeng, a professor at the State Key Laboratory of Media Convergence and Communication at Communication University of China and director of the National Institute of Public Relations and Strategic Communication.
"Mainstream media can't take it for granted that they understand young people, let alone carry out didactic communication to the end without listening or watching." Dong Guanpeng said that mainstream online media should do a good job of research and listen to young people's voices when selecting topics and planning. Adopt young people's suggestions, including the language style, discourse system, narrative style, etc. of the product, so that young people can resonate with them, rather than "routine" content that is very different. Only in this way can the produced works be easy to "go in both directions", and young people can truly feel the power of wisdom and emotional resonance, and get advice and enlightenment where there is confusion and confusion.