The 2024 New Year's Day Box Office Exceeded 1.5 Billion Yuan, Breaking The Film History Record

According to Beacon Professional Edition data, as of 19:00 on January 1, the total box office for the 2024 New Year's Day period exceeded 1.5 billion yuan. The top three box-office-grossing movies are "Twinkle Twinkle Star" and "The Annual Party Can't Stop!" ""sneak". Among them, "Twinkle Twinkle Star" has a box office of over 600 million yuan, and "The Annual Party Can't Stop!" " broke 300 million yuan, and "Stealth" exceeded 218 million yuan.
The box office of the New Year's Day 2024 has exceeded the 1.303 billion box office of the New Year's Day 2021, setting a new record for the New Year's Day box office in Chinese film history. A total of 13 movies will be released this New Year's Day, with themes involving love, suspense, comedy, and animation, which can meet the viewing needs of audiences of different ages and cities.
The "2023 China Film Market Annual Inventory" released by Beacon Film Laboratory shows that the box office in 2023 will surge by 70% compared to the past three years and return to the level of 2017. The number of people will increase by 60%, and the average number of movie viewings will rise to 2.58 times. It is estimated that the total number of moviegoers in urban theaters throughout the year has once again exceeded the 500 million mark. Compared with 2020-2022, the number of medium and high-frequency movie-watching users has increased significantly. Compared with 2019, more low-frequency users who usually rarely watch movies have entered the cinema. 2023 got off to a strong start with the help of the earlier Spring Festival schedule, and the mid-summer schedule was strongly promoted, with the annual cumulative box office once approaching the record high of the same period in 2019. Although the pace of the fourth quarter has slowed down during the National Day and Lunar New Year periods, the contribution of the 2023 period will still remain at a high level of 68% of the box office for the whole year, and popular periods are still the main time of the year for audiences to watch movies.