The Economy Is Booming in Spring

Appreciate spring flowers and scenery, taste local delicacies, and experience folk culture... During the Qingming Festival, the spring economy once again ushered in a wave of enthusiasm. Tourist attractions around the country are crowded, and the consumer market bursts with vitality.
100,000 acres of peach blossoms are blooming in Xichong County, Sichuan, showing a pink spring picture; Beijing Olympic Forest Park also ushered in the annual "Spring Flower Festival", with more than 30 kinds of flowering shrubs including winter jasmine, mountain peach, and apricot blossoms coming into bloom. During the flowering season, rapeseed flowers bloom one after another in the "most beautiful terraced fields" in Wuyuan County, Jiangxi Province, attracting tourists from far and near to come and watch... The spring scenery is pleasant, tourists are enthusiastic about traveling during the holidays, and flower viewing and outings have become a popular choice among tourists.
The latest data from the Ministry of Culture and Tourism shows that during the three-day holiday, 119 million domestic tourism trips were made across the country, an increase of 11.5% from the same period in 2019 on a comparable basis; domestic tourists spent 53.95 billion yuan on travel, an increase of 12.7% from the same period in 2019.
Recently, cultural tourism consumption in various parts of the country has continued to grow. Data from a travel platform shows that the number of air tickets and hotel bookings during the Qingming Festival increased by nearly 80% from the previous week, and the number of domestic flight ticket bookings was approximately 2 million, an increase of over 60% from a week ago.
Dai Bin, president of the China Tourism Academy, said that the willingness to travel during this holiday has steadily increased, with "flower appreciation + folk customs" becoming an important feature, and the "one old and one young" model of family travel and study tours becoming a highlight.
Data shows that folk customs, food, intangible cultural heritage crafts, etc. are becoming key points of cultural tourism consumption. The tourism popularity of Yanbian and Zibo, which exploded last year, will continue. During the Qingming Festival holiday in both places, tourism popularity increased by more than 200% year-on-year. Weihai, Qinhuangdao, Huangshan, Datong, Jinzhou, Diqing, Tianshui and other cities also entered the top ten list of destinations for the Qingming Festival holiday this year.
Among them, Yunnan Diqing has become popular on the entire Internet with its "Shangri-La" tourism IP, and Gansu Tianshui Malatang has become popular on the entire Internet, making Gansu Tianshui a "dark horse" destination this year. Weihai, Datong, Jinzhou and other cities, with their unique natural scenery and cultural heritage, have become new choices for tourists seeking in-depth travel and personalized experiences.
"We must work hard to convert 'traffic' into 'retention', and use considerate and sincere services to turn 'other country' into 'hometown'." Guo Yuanyuan said that with the development of technological elements such as virtual reality technology, augmented reality technology, and intelligent interaction technology, Widely used, many scenic spots have made new attempts in immersive cultural tourism projects, giving cultural tourism products new forms and meanings. Relevant departments and industry practitioners should focus on improving operation and management levels, stimulating consumption potential into market vitality, further creating consumption scenarios, increasing high-quality supply, improving service levels, and providing tourists with better cultural and tourism services.